Privacy Policy

Welcome to the 55atm Privacy Policy. 55atm ("we", "us", "our") operates the online gaming and sports betting platform accessible at 55atm.bet (the "Platform"). This Privacy Policy explains how we collect, use, store, share, and protect personal data relating to individuals who register for, access, or use the 55atm Platform ("you", "your", "User").

55atm is committed to handling your personal data with the utmost care, transparency, and respect. We apply strict data governance practices across our platform, and we process your personal information only where we have a lawful basis to do so. This Privacy Policy has been drafted to be clear and easy to understand — not to obscure what we do with your data behind layers of legal jargon.

This policy applies to all users of the 55atm Platform, including registered players, visitors who browse the platform without registering, and individuals who contact our support team. By using the 55atm Platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, you should discontinue use of the Platform immediately.

For the purposes of applicable data protection legislation, 55atm is the data controller in respect of personal data collected through the 55atm Platform. As data controller, 55atm determines the purposes for which and the manner in which personal data is processed.

If you have any questions about how 55atm processes your personal data, or wish to exercise any of your rights described in Section 9 of this Policy, please contact our Data Protection team using the contact details provided in Section 15.

55atm operates under an international gaming licence and adheres to the data protection requirements stipulated by its licensing authority as well as applicable international data protection standards.

55atm collects personal data from you in the following categories. We only collect data that is relevant and necessary for the stated purpose:

3.1 Registration & Identity Data

• Full legal name
• Date of birth (required to verify you are 21 years of age or older)
• Email address and mobile phone number
• Username and encrypted password
• Country of residence (Pakistan or other permitted jurisdiction)

3.2 KYC Verification Data

• Government-issued photo identification (National Identity Card / CNIC, passport, or driving licence)
• Proof of address documentation
• Payment method ownership evidence (e.g., screenshot of JazzCash or EasyPaisa account)
• Source-of-funds documentation where required by anti-money laundering obligations

3.3 Financial Transaction Data

• Deposit and withdrawal amounts and timestamps
• Payment method type (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, USDT TRC20)
• Transaction reference numbers
• Account balance history

3.4 Gaming Activity Data

• Games played, bets placed, bet amounts, and outcomes
• Session durations, login times, and activity timestamps
• Sports betting market selections and wager history
• Bonus claim and wagering activity

3.5 Technical & Device Data

• IP address and approximate geolocation
• Device type, operating system, and browser version
• Cookie identifiers and session tokens (see Section 7)
• Referring URL and pages visited within the Platform

3.6 Communications Data

• Live chat transcripts with 55atm support agents
• Email correspondence sent to or received from 55atm
• Complaint and dispute records

55atm uses the personal data described in Section 3 for the following purposes:

55atm does not use automated decision-making processes that produce legal or similarly significant effects on you without human oversight. Where automated risk-scoring tools are used for fraud or AML purposes, a human review is conducted before any account action is taken.

55atm processes your personal data on one or more of the following legal bases depending on the specific processing activity:

• Contractual Necessity: Processing is necessary to perform the contract between you and 55atm — i.e., to provide you with an account, process your transactions, and deliver gaming and betting services.
• Legal Obligation: Processing is required for 55atm to comply with applicable legal obligations, including KYC identity verification, anti-money laundering record-keeping, and regulatory reporting requirements.
• Legitimate Interests: Processing is necessary for 55atm's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and service improvement — provided those interests are not overridden by your privacy rights.
• Consent: For certain processing activities such as sending marketing emails or depositing cookies beyond what is strictly necessary, 55atm relies on your freely given, specific, informed, and unambiguous consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

55atm does not sell your personal data. We share your data only in the circumstances listed below, and only to the minimum extent necessary:

• Payment Processors: Your financial transaction data is shared with third-party payment service providers — including JazzCash, EasyPaisa, and Pakistani banking partners — solely to process your deposits and withdrawals. These providers are contractually bound to handle your data securely and not to use it for any other purpose.
• Game Content Providers: Game providers whose titles are available on the 55atm platform may receive anonymised session identifiers necessary to operate game rounds. They do not receive your name, contact details, or financial information.
• Identity Verification Services: Where automated KYC checks are employed, your identity document images may be processed by a third-party verification service operating under strict confidentiality obligations.
• Regulatory and Law Enforcement Authorities: 55atm will disclose personal data to governmental, regulatory, or law enforcement bodies where required to do so by applicable law, court order, or binding regulatory instruction. We will notify you of such disclosure where legally permitted to do so.
• Fraud Prevention Networks: Anonymised or pseudonymised risk signals may be shared with industry fraud prevention networks to protect the integrity of online gaming platforms.
• Professional Advisers: Legal counsel, auditors, and compliance consultants who are bound by professional confidentiality obligations may access your data where necessary to provide services to 55atm.

55atm uses cookies and similar tracking technologies on the Platform for the following purposes:

• Strictly Necessary Cookies: These are essential for the Platform to function. They enable your login session to persist, your account balance to display correctly, and your game session to remain active. These cookies cannot be disabled without breaking core platform functionality.
• Performance & Analytics Cookies: These cookies collect anonymised data about how users navigate the Platform — which pages are most visited, where users exit, and how long sessions last — helping us improve the 55atm experience. No personally identifiable data is included in these analytics.
• Functionality Cookies: These remember your preferences such as language settings, notification choices, and responsible gaming tool configurations.
• Security Cookies: Used to detect and prevent fraudulent login attempts, bot activity, and automated abuse of the Platform.

You may manage non-essential cookies through your browser settings or via the cookie preference centre accessible from the footer of the 55atm Platform. Please note that disabling certain cookies may affect the functionality of the Platform.

55atm does not use third-party advertising cookies or retargeting pixels from social media networks. We do not track your activity across other websites.

55atm retains personal data for the periods described below. After the applicable retention period expires, data is securely deleted or irreversibly anonymised:

• Active Account Data: Retained for the full duration of your registered account plus a post-closure period of five (5) years, in accordance with standard AML record-keeping requirements applicable to online gaming operators.
• KYC & Identity Documents: Retained for a minimum of five (5) years following account closure or the date of the most recent transaction, whichever is later, as required by applicable anti-money laundering legislation.
• Financial Transaction Records: Retained for a minimum of five (5) years following the date of each transaction.
• Gaming Activity Logs: Retained for three (3) years following account closure for responsible gaming monitoring, dispute resolution, and audit purposes.
• Support Communications: Retained for three (3) years following the closure of each support ticket or complaint.
• Marketing Consent Records: Retained for the duration of your account plus two (2) years to demonstrate compliance with consent requirements.

Where data must be retained to comply with a legal obligation or ongoing regulatory investigation, the relevant data will be held until that obligation or investigation concludes, regardless of the standard retention periods above.

Subject to applicable law and certain limitations, you have the following rights in respect of your personal data held by 55atm:

• Right of Access: You may request a copy of the personal data 55atm holds about you. We will provide this in a structured, commonly used format within 30 days of a verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it promptly.
• Right to Erasure: In certain circumstances, you may request that 55atm delete your personal data. This right is subject to limitations where retention is required by law (e.g., AML obligations) or where the data is necessary for ongoing legal proceedings.
• Right to Restriction of Processing: You may request that 55atm restrict the processing of your data in certain situations, such as where you contest the accuracy of the data or have objected to processing pending verification of our legitimate grounds.
• Right to Data Portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request a copy of your data in a machine-readable format.
• Right to Object: You may object to processing of your personal data where that processing is based on 55atm's legitimate interests, including profiling for responsible gaming purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact the 55atm Data Protection team at [email protected] with the subject line "Privacy Rights Request". We will acknowledge your request within 5 business days and respond in full within 30 days. We may need to verify your identity before processing your request.

55atm implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• TLS 1.3 encryption for all data in transit between your device and 55atm servers
• AES-256 encryption for sensitive data stored at rest on 55atm systems
• Multi-factor authentication (MFA) available and strongly recommended for all player accounts
• Continuous automated monitoring of system access logs and anomaly detection
• Regular penetration testing conducted by independent third-party security specialists
• Strict access controls ensuring 55atm staff access only the minimum data necessary for their specific role
• Mandatory security training for all 55atm staff with access to personal data
• Incident response procedures for detecting, reporting, and managing any personal data breaches

In the event of a personal data breach that poses a risk to your rights and freedoms, 55atm will notify affected users and the relevant supervisory authority in accordance with applicable legal requirements.

While 55atm takes all reasonable precautions to secure your data, no online platform can guarantee absolute security. You also have a responsibility to keep your login credentials safe, use a strong unique password, and enable two-factor authentication where available.

55atm operates an international platform and, as a result, your personal data may be transferred to and processed in countries outside of Pakistan, including the jurisdiction in which 55atm holds its international gaming licence and the countries in which our technology infrastructure providers are located.

Wherever your data is transferred internationally, 55atm ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that applied within Pakistan. These safeguards may include:

• Contractual data protection clauses binding the recipient to handle your data in accordance with applicable standards
• Transfers to jurisdictions with adequacy determinations recognised under applicable international frameworks
• Binding corporate rules or equivalent internal data transfer mechanisms where applicable

You may request further information about the specific safeguards applicable to international transfers of your data by contacting us at the details in Section 15.

The 55atm Platform is strictly restricted to individuals who are 21 years of age or older. 55atm does not knowingly collect, process, or retain personal data from individuals under the age of 21.

As part of the registration process, all users are required to confirm their age. 55atm reserves the right to request formal age verification documentation (such as a CNIC or passport) at any time, including before processing a first withdrawal or in response to any concern about a user's age.

If 55atm becomes aware or has reason to believe that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all associated data will be reviewed, and any funds returned in accordance with applicable legal requirements before the account and its data are deleted.

If you believe a minor has registered on the 55atm Platform, please contact us immediately at [email protected] so that we may take prompt action.

The 55atm Platform does not contain links to external third-party websites. All navigation on the Platform remains within the 55atm domain. This Privacy Policy applies exclusively to the 55atm Platform at 55atm.bet and its associated sub-pages.

55atm is not responsible for the privacy practices of any third-party payment processors or game providers accessed through the platform's backend integrations. We encourage you to review the privacy policies of any third-party service providers you interact with directly.

55atm reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. When material changes are made, we will notify registered users via the email address associated with their account or via an on-platform notification prior to the changes taking effect.

The version number and "Last Updated" date displayed at the top of this document indicate the current applicable version. We encourage you to review this Privacy Policy periodically. Your continued use of the 55atm Platform following the effective date of any update constitutes your acknowledgement of the revised Policy.

All previous versions of this Privacy Policy are available upon request by contacting our Data Protection team at the details in Section 15.

If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which 55atm processes your personal data, please contact our Data Protection team using the following details:

• Email: [email protected] — please use the subject line "Privacy Policy Enquiry" or "Privacy Rights Request" as applicable
• Live Chat: Available 24/7 via the chat widget on 55atm.bet
• Response Time: All privacy-related enquiries are acknowledged within 5 business days and responded to in full within 30 days.

For responsible gaming related requests — including self-exclusion, cool-off periods, or deposit limit adjustments — please contact our support team via live chat for the fastest response. These requests are treated as priority matters and actioned within 24 hours.